This section of ISO 9001:2015 is for your organization to have a clear scope of the environment it engages in and direct + indirect customers that it serves.
BPA provides a SWOT analysis tool to assess the influencers that come from both external sources (Opportunities and Threats) and internal sources (Strengths and Weaknesses).
The competitive intelligence tool gives a macro view of the markets, technologies, competitors, products and patents your industry is facing in the current state.
Once you set the boundaries of the organization, your team can get to work on identifying all of the groups that your business will touch, like customers, owners, collaborators, regulators, bankers, etc.
Using our SharePoint QMS, native survey tools can be used to help understanding the needs and expectations of interested parties.