![\"Agentur](\"https:\/\/www.bpa-solutions.net\/wp-content\/uploads\/2013\/04\/fera-seeklogo.com_.svg\" "\\"Agentur")
<\/a><\/dt>\n<\/dl>\n<\/div>\neine Exekutivagentur des Ministeriums f\u00fcr Umwelt, Ern\u00e4hrung und l\u00e4ndliche Angelegenheiten der britischen Regierung, mit Einnahmen von rund 68 Mio. \u00a3, von denen 20% von kommerziellen Unternehmen stammen.<\/p>\n
Das Unternehmen mit Sitz in York im Vereinigten K\u00f6nigreich arbeitet mit einem breiten Spektrum von Kunden aus dem \u00f6ffentlichen und privaten Sektor zusammen, darunter Ministerien und Beh\u00f6rden, die Europ\u00e4ische Kommission, Regierungen in \u00dcbersee, Forschungsinstitute, Industrieabgabebeh\u00f6rden und kommerzielle Organisationen. Mit insgesamt \u00fcber 7.000 Kunden ist Fera in einer Vielzahl von Marktsektoren t\u00e4tig, darunter Landwirtschaft und Gartenbau, Agrochemikalien, Human- und Tierarzneimittel, Lebensmittel und Getr\u00e4nke, Einzelhandel, Luftfahrt und erneuerbare Energien.<\/p>\n
Bei Fera geht es darum, Probleme zu verstehen und nachhaltige L\u00f6sungen durch innovatives Denken und das Sammeln und Analysieren solider wissenschaftlicher Erkenntnisse zu erm\u00f6glichen. Dies gilt sowohl f\u00fcr wissenschaftliche Erkenntnisse, die die politischen Entscheidungstr\u00e4ger der Regierung informieren, als auch f\u00fcr Daten, die als Entscheidungsgrundlage f\u00fcr die Produktentwicklung oder -qualit\u00e4t im privaten Sektor dienen.<\/p>\n
Situation<\/h2>\n
Fera stellte zunehmend fest, dass die Entscheidungstr\u00e4ger in den Kundenorganisationen f\u00fcr eine Vielzahl von Arbeitsbereichen verantwortlich waren, die in verschiedenen wissenschaftlichen Teams bei Fera selbst angesiedelt waren. Dies f\u00fchrte zu verpassten Gelegenheiten, den Kunden integrierte L\u00f6sungen anzubieten, und zu einer gewissen Verwirrung bei den Kunden, mit wem sie innerhalb von Fera \u00fcber was sprechen sollten.<\/p>\n
In den wissenschaftlichen Programmen von Fera gab es wenig Konsistenz in der Art und Weise, wie Ausschreibungen und Angebote verwaltet wurden, was die \u00dcberwachung der Gesch\u00e4ftsm\u00f6glichkeiten zu einem schwierigen Prozess machte. Dar\u00fcber hinaus gab es keine zentrale Stelle, an der die Kontaktdaten der Kunden auf dem neuesten Stand und f\u00fcr alle Fera-Mitarbeiter zug\u00e4nglich waren.<\/p>\n
L\u00f6sungen<\/h2>\n
Fera suchte nach einem Kundenbeziehungsmanagement-Tool, das intuitiv zu bedienen ist und mit einem Minimum an Anpassungen \"out of the box\" funktionieren sollte. Benutzer aus dem gesamten Unternehmen wurden in die Entwicklung der Anforderungsliste und in die Bewertung m\u00f6glicher L\u00f6sungen einbezogen.<\/p>\n
Das ausgew\u00e4hlte System war die BPA-CRM-L\u00f6sung. Interne Nutzer fanden die grundlegende Schnittstelle intuitiv zu bedienen und sch\u00e4tzten die Integration mit MS Outlook. Das System wurde in SQL entwickelt und verf\u00fcgt \u00fcber eine API-Schnittstelle, so dass es auch mit anderen bestehenden und k\u00fcnftigen elektronischen Gesch\u00e4ftssystemen von Fera verbunden werden kann.<\/p>\n
Das interne IT-Supportteam von Fera arbeitete mit Great Benefit, einem britischen BPA-Partner, zusammen, um ein System von der Stange\" mit nur geringen Anpassungen zu implementieren. Fera stellte jedoch fest, dass man in der Lage sein musste, Standard-Produktangebote aus dem CRM heraus zu erstellen, um die eher ma\u00dfgeschneiderten Angebotsmanagementaktivit\u00e4ten zu erg\u00e4nzen. Dies veranlasste BPA zur Entwicklung eines zus\u00e4tzlichen Standardmoduls f\u00fcr das System, das dann mit Fera getestet wurde.<\/p>\n
Vorteile<\/h2>\n
Fera veranstaltete einen Wettbewerb unter den Mitarbeitern, um einen Namen f\u00fcr das CRM-System zu finden, das nun als Connections bekannt ist. Heute wird Connections als unternehmensweites System innerhalb von Fera eingesetzt und dient der Verwaltung von Kunden- und Stakeholder-Informationen, Verkaufsaktivit\u00e4ten, Kunden-Pipelines, Kundenkommunikation und Stakeholder-Kontaktdaten sowohl im \u00f6ffentlichen als auch im privaten Sektor.<\/p>","protected":false},"excerpt":{"rendered":"
The Food and Environment Research Agency (Fera) is an Executive Agency of the UK Government’s Department for Environment, Food and Rural Affairs, with an income of around \u00a368m of which 20% is from commercial companies. Located in York in the UK, it works with a broad range of public and private sector customers including Government […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[64,66,58,68],"tags":[70,71],"class_list":["post-5061","post","type-post","status-publish","format-standard","hentry","category-bpa-solutions","category-crm","category-news-about","category-products","tag-fera","tag-food-and-environment-research-agency"],"acf":[],"yoast_head":"\n
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<\/a><\/dt>\n<\/dl>\n<\/div>\n