![\"Agence](\"https:\/\/www.bpa-solutions.net\/wp-content\/uploads\/2013\/04\/fera-seeklogo.com_.svg\" "\\"Agence")
<\/a><\/dt>\n<\/dl>\n<\/div>\nune agence ex\u00e9cutive du minist\u00e8re de l'environnement, de l'alimentation et des affaires rurales du gouvernement britannique, dont les recettes s'\u00e9l\u00e8vent \u00e0 environ 68 millions de livres sterling, dont 20% proviennent de soci\u00e9t\u00e9s commerciales.<\/p>\n
Situ\u00e9e \u00e0 York, au Royaume-Uni, elle travaille avec un large \u00e9ventail de clients des secteurs public et priv\u00e9, notamment des minist\u00e8res et des agences gouvernementales, la Commission europ\u00e9enne, des gouvernements d'outre-mer, des conseils de recherche, des organismes de financement de l'industrie et des organisations commerciales. Avec plus de 7 000 clients, Fera travaille \u00e9galement dans une grande vari\u00e9t\u00e9 de secteurs, notamment l'agriculture et l'horticulture, l'agrochimie, les produits pharmaceutiques humains et v\u00e9t\u00e9rinaires, l'alimentation et les boissons, le commerce de d\u00e9tail, l'aviation et les \u00e9nergies renouvelables.<\/p>\n
Le r\u00f4le de Fera est de comprendre les probl\u00e8mes et de permettre des solutions durables gr\u00e2ce \u00e0 une r\u00e9flexion innovante et \u00e0 la collecte et \u00e0 l'analyse de preuves scientifiques solides. Ceci est vrai qu'il s'agisse de preuves scientifiques pour informer les d\u00e9cideurs politiques du gouvernement, ou de donn\u00e9es qui informent les d\u00e9cisions sur le d\u00e9veloppement ou la qualit\u00e9 des produits dans le secteur priv\u00e9.<\/p>\n
Situation<\/h2>\n
De plus en plus, Fera constatait que les d\u00e9cideurs des organisations clientes \u00e9taient responsables de multiples volets de travail qui relevaient de diff\u00e9rentes \u00e9quipes scientifiques au sein de Fera elle-m\u00eame. Il en r\u00e9sultait des occasions manqu\u00e9es de fournir des solutions int\u00e9gr\u00e9es aux clients et une certaine confusion chez ces derniers, qui ne savaient plus \u00e0 qui s'adresser au sein de Fera.<\/p>\n
Dans l'ensemble des programmes scientifiques de Fera, la gestion des appels d'offres et des devis manquait de coh\u00e9rence, ce qui rendait difficile le suivi de la r\u00e9serve d'opportunit\u00e9s commerciales. En outre, il n'existait pas d'endroit unique o\u00f9 les coordonn\u00e9es des clients \u00e9taient tenues \u00e0 jour et accessibles \u00e0 l'ensemble du personnel de Fera.<\/p>\n
Solutions<\/h2>\n
Fera recherchait un outil de gestion des relations avec les clients qui soit intuitif \u00e0 utiliser et qui fonctionne \"pr\u00eat \u00e0 l'emploi\" avec un minimum de personnalisation. Des utilisateurs de toute l'organisation ont particip\u00e9 \u00e0 l'\u00e9laboration de la liste des exigences et \u00e0 l'\u00e9valuation des solutions potentielles.<\/p>\n
Le syst\u00e8me choisi est la solution de gestion de la relation client de BPA. Les utilisateurs internes ont trouv\u00e9 l'interface de base intuitive et ont appr\u00e9ci\u00e9 son int\u00e9gration avec MS Outlook. Con\u00e7u en SQL et dot\u00e9 d'une interface API, il avait \u00e9galement le potentiel de s'interfacer avec les autres syst\u00e8mes d'affaires \u00e9lectroniques existants ou futurs de Fera.<\/p>\n
L'\u00e9quipe d'assistance informatique interne de Fera a travaill\u00e9 avec Great Benefit, un partenaire BPA britannique, pour mettre en \u0153uvre un syst\u00e8me \"pr\u00eat \u00e0 l'emploi\" avec seulement quelques adaptations mineures. Cependant, Fera a identifi\u00e9 le besoin de pouvoir \u00e9mettre des devis de produits standard \u00e0 partir du CRM pour compl\u00e9ter l'activit\u00e9 de gestion des appels d'offres plus personnalis\u00e9e. Cela a conduit BPA \u00e0 d\u00e9velopper un module standard suppl\u00e9mentaire pour le syst\u00e8me, qu'il a ensuite pilot\u00e9 avec Fera.<\/p>\n
Avantages<\/h2>\n
Fera a organis\u00e9 un concours aupr\u00e8s de son personnel afin de trouver un nom pour le CRM, qui est maintenant connu sous le nom de Connections. Aujourd'hui, Connections a \u00e9t\u00e9 adopt\u00e9 et fonctionne comme un syst\u00e8me d'entreprise au sein de Fera. Il est utilis\u00e9 pour g\u00e9rer les informations sur les clients et les parties prenantes, les activit\u00e9s de vente, les pipelines de clients, les communications avec les clients et les coordonn\u00e9es des parties prenantes dans le cadre de ses activit\u00e9s dans le secteur public et le secteur priv\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"
The Food and Environment Research Agency (Fera) is an Executive Agency of the UK Government’s Department for Environment, Food and Rural Affairs, with an income of around \u00a368m of which 20% is from commercial companies. Located in York in the UK, it works with a broad range of public and private sector customers including Government […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[64,66,58,68],"tags":[70,71],"class_list":["post-5061","post","type-post","status-publish","format-standard","hentry","category-bpa-solutions","category-crm","category-news-about","category-products","tag-fera","tag-food-and-environment-research-agency"],"acf":[],"yoast_head":"\n
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<\/a><\/dt>\n<\/dl>\n<\/div>\n