Mobile capability for CRM software has rapidly evolved from a nice-to-have feature to a critical component of CRM software. Research firm Gartner reports that the CRM software market grew 12.5% in 2012, but they also predict that the market for mobile CRM will grow an astounding 500% by 2014. Here are three reasons why your CRM must be mobile-ready.
Your Employees Will Want It
A recent survey of executives by market research firm IDC, 31% of executives identified CRM as their “most-wanted” mobile app. The reasons are obvious. There is no shortage of studies to demonstrate that mobile capability of CRM programs boosts productivity. A recent Nucleus Research study reported a 14.6% productivity boost from mobile CRM. We expect our employees to do more, faster, every day. Giving them a platform to access their critical business tools anytime, anywhere, is the fastest path to that goal.
Your Customers Will Expect It
Mobile CRM brings you closer to your customers. According to a recent survey commissioned by marketing firm YP, nine of ten people report that they “almost always” have their mobile device with them. This year, mobile devices have become the top choice for accessing the Internet, surpassing PCs. No customer wants to hear that they can receive an answer to their question when you get back to the office. Customers and employees are increasingly living their lives on the go. There is an expectation that a vendor or service representative can access their data anytime, anywhere.
The Market Will Demand It
Instant access to accurate information is required to create and maintain a competitive advantage. Mobile CRM provides the ability to enter transactions and access data on the go, critical for building and maintaining accurate, up-to-date enterprise information and informing rapid decision-making. It is no longer adequate to wait hours or days for inventory to be updated, transactions to be recorded, and orders to be applied. In order to stay competitive in the current marketplace, business tools need to be at your fingertips, not on your desk.
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