FERA Case Study

Summary

What do you do? Describe your company.

FERA is an Executive Agency of the UK Government’s Department for Environment, Food and Rural Affairs, with an income of around £68m of which 20% is from commercial companies.

Result

FERA held a competition among staff to come up with a name for the CRM, which is now known as Connections. Today, Connections is adopted and working as a corporate system within FERA and is used to manage customer and stakeholder intelligence, sales activity, customer pipelines, customer communications and stakeholder contact details across both its public and private sector activity.

FERA Case Study

Commercial Organizations

Products/Solutions

Intuitive interface
Out-of-the-box solutions
Integrated with MS Outlook
Integrated with external systems

Themes

Customer & stakeholder intelligence
Sales activities and pipeline
Customer communications